Hwk .. Audience Theory ...

Audience theory refers to the behaviour of audiences with regard to media texts. This basically refers to the reaction that people have after viewing a specific media text. Firstly the hypodermic theory. This refers to the idea that audiences are injected with a specific text therefore directly influenced by what they are viewing. The next theory is the Cultivation Theory. This was Gerbner's view that watching television affects peoples views of the real world. He argued that television reinforces values already present in a culture and to support the dominant ideologies. For example violent sex scenes in films can connote the harms of rape within society.
Lastly uses and gratifications may be an example of a type of audience theory. This theory refers to the idea of what people do with the Media rather than what the media does to people, arguing that audiences are free to pick and choose from a wide range of media products to satisfy their own needs.

Guardian Top 100 ...

1. What is the Guardian 100 and who are the panellists that create it?

The MediaGuardian 100 is our annual guide to the most powerful people in the industry. Candidates are judged on three criteria - their cultural, economic and political influence in the UK. A panel of experienced media watchers from the worlds of politics, journalism, advertising and the internet judged entrants using three criteria: cultural influence, economic clout and political power of all candidates.


Panellists.

Kenton Allen, who is a BAFTA award-winning cheif executive of the company 'Big Talk', who have created films such as 'Hot Fuzz', 'Shaun of the Dead'. He began his career producing more than 200 live shows including, 'Tonight with Jonothan Ross'.

Mark Butcher- is the editor of digital media blog, he has written newspapers and magazines for 'The Guardian', 'Financial Times' and 'Daily Telegraph'.

Steve Busfield- is the head across the media and technology across the 'Guardian', 'Observer', 'Guardian.co.uk'. Before joining the Guardian, he was the showbiz editior for 'The Daily Mail'.

Mathew Horsman- is the founder and joint managing director of the media consultantcy 'Mediatique'. He was previously media editor at the 'Independant', and spent 10 years in financial journalism in the UK and US.David Lammy- was Britain's youngest members of parliament when elected MP for Tottenham. He has since served as a minister in the Department of Health; the Department of Constitutional Affairs; minister for skills and as minister for culture in the Department for Culture, Media and Sport.

Jane Martinson- who is the editior for 'Mediaguardian'. She recently wrote weekly business interviews for business papers. Before joining the Guardian, she worked at the Financial Times as investment correspondent and financial reporter.

Nicola Mendelsohn -Nicola Mendelsohn is chairman and partner at the creative agency Karamara.She has been named top UK business development director by Campaign magazine and one of the top 35 women under 35 by Management Today in 2005.

Jane Moore- She has been as national journalist for 24 years and writes a weekly column for 'The Sun', Also, a best selling novelist of 5 novelists. On broadcast, she has co-presented t.v shows such as, Loose women and ITV1's This Morning,

John Plunkett- Writes about radio and edits his dailty diary Media Monkey. He's previously worked for, 'The Sun' and 'Heat Magazine'.

Mathew Wright- is a day time t.v presenter of the channel 5 breakfast show 'The Wright Stuff''. A former showbiz journalist, and had his own column with the 'Daily Mirror'.


2. How many women are in the top 100?

There are 16 women in the top 100.

3. What companies do these women work for and in what roles?

> Jane Tranter - Job: controller of fiction, BBC .. Industry: broadcasting

> Lesley Douglas - Job: controller, BBC Radio 2 and 6Music ... Industry: broadcasting

> Jana Bennett - Job: director of vision, BBC ... Industry: broadcasting

> Helen Boaden - Job: director, BBC news ... Industry: broadcasting

> Elisabeth Murdoch - Job: chairman and chief executive, Shine Group ... Industry: broadcasting
> Rebekah Wade - Job: editor, the Sun ... Industry: publishing

> Carolyn McCall - Job: chief executive, Guardian Media Group ... Industry: publishing, broadcasting, digital media

> Gail Rebuck - Job: chairman and chief executive, Random House UK ... Industry: publishing

> Dawn Airey - Job: chair and chief executive elect, Channel Five ... Industry: broadcasting

> Arianna Huffington - Job: founder, editor-in-chief, Huffington Post ... Industry: digital media

> Veronica Wadley - Job: editor, London Evening Standard ... Industry: publishing

> Jane Bruton - Job: editor, Grazia ... Industry: publishing

> Caroline Michel - Job: chief executive, PFD ... Industry: literary and talent management

> Katie Price - Job: reality TV star, author ... Industry: broadcasting, publishing

> Eileen Gallagher - Job: chief executive, Shed Media ... Industry: broadcasting

> Emily Bell - Job: director of digital content, Guardian News & Media ... Industry: digital media


4. What percentage of the 100 is women?

The percentage of women in the top 100 is 16%.

FlightPlan And Miss Congeniality ... Film Analysis On Post Feminism

The film i have chosen to compare with Flight Plan is Miss Congeniality. Firstly Post Feminism refers to the idea that not only are women equal to men, but that they are also even better than men. This is basically the view that women can do whatever men can do and women shouldn't differ from men's standards just because they are women.

Firstly in both films, Todorovs Theory of narrative is clearly linked. For example both women characters : Jodie Foster and Sandra Bullock are represented as heroes as they are set out to demolish the villain, which in this case are both men, however in both films women are also seen as enemies as they are the villains helpers within both films. However it may be argued that Flight Plan has a much more post feminist link due to the fact that within the film Jodie Foster acted alone and was set out to fight her enemy and prove that she was right. This therefore shows the post feminist view more allegedly as it shows women can set out to do things for their selves and the film also connoted that if people bring you down you can push yourself to know when your right and not wrong. Miss Congeniatly however shows a less link to post feminism within the characters surroundings, for example even though Sandra Bullock was the main character and hero, within the film she was given allot of help and support by men which therefore lacked post feminism as it showed she needed a bit of help from men rather than being able to do things for herself.

However the main similarity i noticed within both films was the outcomes of the story lines and the effects that the post feminism view had against the conclusions within the films. Firstly Flight Plan concluded with the storyline that Jodie Foster was right and her main ambition to find her daughter was accomplished after she killed the villain and safely survived with her and her daughter. The conclusion of this storyline therefore connoted the Post feminism view as it showed women can be better than men as she abolished the male villain and survived and proved her innocence. Miss Congeniatly on the other hand had a quite similar outcome. The conclusion of this movie ended with Sandra Bullock taking a bullet for the innocent character within the movie. This therefore showed post feminism as it showed a woman doing a masculine and brave and courage able thing as well as also staying alive within the film as she was wearing a bullet proof vest.

The main similarity i found within both of these films were that both female characters had to break certain rules and were determined and passionate to do what they fought was right and didn't concern their feelings towards anyone else. For example Jodie Foster set out a goal and ambition to find her daughter and done what she ever she could in doing so. Similarly Sandra Bullock went against her FBI Chiefs wishes and secretly took on the case as she believed something terrible was going to happen, and in this case something did. These story lines therefore shows post feminism to a high standard as both women within these films were seen to be better than men as they accomplished their goals and achieved what they wanted to achieve as a woman.

Another main difference that i noticed about both films was that Miss Congenialtly focuses on Sandra Bullocks appearance as she is a tomboy learning to be a woman. Therefore many stereotypes and assumptions were made throughout the film. Post feminism therefore is criticised as it shows women were made to be sex symbols however to a certain extent there was an advantage as the film showed that even thought Sandra Bullock was portrayed a sex symbol she used her knowledge and understanding to become the successful FBI agent she ended up being.

Myspace Video

The Five Best Videos...

The Main Reason Why I Chose This Video As One Of The Top Five, Was Becuase I Thought It Was A Very Creative Video And Also I Feel Every Main Bit Of Information Was Given On The Topic Of The Internet. Also The Video Was Very Enaging Upon The Audience As The Written Information Allowed The Audience To Engage To Read What Was Actually Written Down .



This Video I Felt Was Very Successful, Due To The Reason That The Video Contained Alot Of Information Based On The Negatives And Positives Within The Internet. There Were Also Many Pictures That Illustrated The Negatives And Positives Within The Internet.



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This Video I Personally Felt Was Very Sucessful. The Main Reason Being That The Video Consisted Of Actual Moving Videos That Were Availible On The Internet To Watch, This Therfore Causes The Audience To Engage With The Video As They May Be Familair With It . Also The Use Of Rehtorical Questions Enabled Me To Think Twice.



The Reason Why I Chose This Video Was Because Of The Creative Use Of The Way The Video Was Presented. Most Videos That Were Made Consited Of The Same Type Of Format, However This Video Stood Out As It Was Different To Others. Also As The Information Was Going Very Slow It Allowed Me To Focus More Into Detail On The Inforamtion Being Presented.

.. Self Evaluation Of Our Video ..

Personally I Think The Video Consisted Of The Relevant Information That Was Needed, In This Case Both The Negatives And Postives Were Both Put Into Consideration, However I Feel We Could Have Put Far More Information On The Idea Of The New Revolution And Also Include Some Statistical Facts About The Internet.

WWW...

> The Sequence And Flow Of The Video
> Entertaining
> The Message Was Put Across Well
> Good Soundtrack
> Covered Main Points
> Used Examples To Questions
> Used A Range Of Pictures To Support Points
> Creative

EBI ..
> More Information About Gutenburg Revolution
> Expanded More Detail On Points Given
> More Typography On Screen
> More Information

The Internet ..